How many times do we have to see the same local band play at every single company picnic, convention and corporate event? How many times do we have to watch these guys come out and play the same set of Eagles, Jimmy Buffett and 80’s One Hit Wonder songs? Is this as good as convention entertainment gets? Do we really need to keep going down that middle-of-the-road, bland, vanilla path every single time?
What happened to seeing something different? Something exciting, something unique, something that we do not see every day, something that we were not already experiencing on the trip to the convention thanks to the classic rock station? What happened to convention entertainment being… You know… Entertaining, instead of just conventional?
When you’re planning your next convention, do yourself and everyone else involved a favor and try something a little different. Here are some tips…
Keep an Open Mind
It doesn’t have to be the same stale comedian and local rock group set up. Really, there are a million varieties of entertainment out there, and what people really want is to see something different. There’s no excuse not to take a slight risk and try something a little out of the ordinary at the next event. Music helps, but entertainment includes much, much more than simply music.
You may not want to try something too polarizing, either. For example, bringing out that Heavy Metal group you love with the inflatable devil skull with green slime shooting out of its eyes might not go over too well. Something different, yes, but remember that you’re entertaining a wide group of people here with a wide range of tastes, so… Different? Yes. Offensive? No.
Use Something Established
You don’t really want to get too avant-garde with the whole project. Magic shows, Cirque style performances, things l like that are always fun, always interesting, and have been proven to be real crowd pleasers. Something like an experimental musician composing songs by hitting a table with a hammer once every ten seconds is uh… Maybe not so appealing. Use something that you know people might like, but not something that everyone has already seen a million times before. It’s all about striking the right balance.
And Most Importantly…
Use something that YOU find interesting. This may seem, oh, self absorbed, but the truth is: If you don’t find it interesting, if you don’t find it entertaining… It’s doubtful that anyone else will, either. The fact is that entertainment is all about taking what you like and sharing it with others. This is what good writers do, it is what good musicians do, it is what good filmmakers, television producers, painters, comic book artists, actors, stage performers and sculptors all do for a living. They simply take what they love most in entertainment and art and they share it with their audience.
If you doubt that that is really how it works, then go ahead, hire that same four piece band that you always hire. Bring back that same stand up comic who has been telling the same jokes for ten years.
On the other hand, if you want to actually keep your people entertained, try something different for a change.